Mavatar

Policies

Privacy policy

Last Updated: April 1, 2026

1. Data controller

AB Mavatar

Vasatorpsvägen 3

254 57 Helsingborg, Sweden

Email: finance@mavatar.com

2. Scope of this policy

This Privacy Policy applies to:

  • Marketing and Sales activities
  • Use of the Mavatar product
  • Customer Support interactions

3. Personal data we collect

3.1 Marketing and sales

We collect personal data through:

  • Website forms (www.mavatar.com)
  • Newsletter subscriptions
  • Social media interactions (e.g., LinkedIn)
  • Direct communication via email or phone

Types of data collected:

  • Name
  • Email address
  • Phone number
  • Company name
  • Job title
  • IP address
  • Marketing preferences

3.2 Product usage

When using the Mavatar product, we only collect:

  • Email address
  • Login credentials These are used solely for:
  • Access control
  • Usage tracking
  • Security and functionality

3.3 Support

When contacting our support team, we may process:

  • Email address
  • Login information
  • Technical logs and metadata
  • Support-related communications

4. Purposes of processing

4.1 Marketing and sales

Purposes:

  • Sending newsletters and promotional materials
  • Event invitations
  • Communicating about our services
  • Analyzing engagement and behavior Legal basis: Legitimate interest and consent

4.2 Product usage

Purposes:

  • Providing and maintaining access to the product
  • Ensuring functionality and security
  • Monitoring usage for operational purposes Legal basis: Contractual necessity and legitimate interest

4.3 Support

Purposes:

  • Troubleshooting and technical assistance
  • Communicating with users
  • Analyzing and resolving issues Legal basis: Contractual necessity and legitimate interest

5. Data retention

We retain personal data:

  • Marketing: up to 12 months after last interaction
  • Product usage: for the duration of the contract
  • Support: as long as necessary to resolve the issue

6. Data sharing

We may share personal data with:

  • CRM and email service providers
  • Analytics and automation platforms
  • IT and support service providers

7. International data transfers

If personal data is transferred outside the EU/EEA, we ensure appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Other approved mechanisms under GDPR

8. Your Rights Under GDPR

You have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request deletion
  • Object to processing
  • Request data portability
  • Withdraw consent To exercise your rights, contact: finance@mavatar.com We will respond within 45 calendar days. In complex cases, we may extend this period by an additional 45 days with prior notice.

9. Data security

We implement technical and organizational measures to protect your data, including:

  • Encryption
  • Access controls
  • Security audits
  • Staff training

10. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect data from children without parental consent.

11. Changes to this Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.