Cookie Policy

Cookies are small text files stored on your device when you use our product. They help us understand user behavior, improve functionality, and deliver a better experience. We also use localStorage and sessionStorage for similar purposes.

Event Context & Traffic Source 

- Current URL, path, and host 
- Page title 
- Referrer and referring domain 
- UTM parameters (e.g., utm_source, utm_medium, etc.) 
- Timestamp of events 

Device & Environment 

- Browser name and version 
- Operating system 
- Screen resolution and viewport size 
- Locale and language settings 
- Timezone 

Identifiers & Sessionization 

- Anonymous distinct_id stored via cookie/localStorage 
- Session information (start time, last event time) 
- IP address (used server-side to derive coarse geolocation such as country, region, or city) 
Note: The raw IP address is not exposed in the product UI but may be processed server-side unless anonymization is enabled. 

Autocapture of UI Interactions 

- Clicks, form submissions, and input changes 
- Metadata about interacted elements (e.g., tag name, CSS selector, attributes, and trimmed inner text for non-sensitive elements) 

Cookies are used for the following purposes: 
- Analytics & Performance: Understanding how users interact with the product to improve usability and performance. 
- Session Management: Maintaining user sessions and tracking activity during a session. 
- Feature Functionality: Enabling core product features such as navigation, form handling, and user preferences. 
- Security: Detecting and preventing unauthorized access or abuse. 

Essential Cookies: Required for basic product functionality and security. 
Performance Cookies: Help us analyze usage patterns and improve product performance. 
Functional Cookies: Remember user preferences and settings. 
Analytics Cookies: Track user behavior for insights and reporting. 

By creating an account and accepting the cookie policy the user consent to the use of cookies and similar technologies. All the cookies and similar technologies are Essential Cookies and the Mavatar product cannot function properly without such cookies.

You can manage or disable cookies through your browser settings. However, disabling essential cookies may affect the functionality of the product. 
For more information on how to control cookies, visit: 
- https://www.allaboutcookies.org/
- https://www.youronlinechoices.eu/

We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.