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AB Mavatar 
Vasatorpsvägen 3 
254 57 Helsingborg, Sweden 
Email: finance@mavatar.com

This Privacy Policy applies to: 
- Marketing and Sales activities 
- Use of the Mavatar product 
- Customer Support interactions

3.1 Marketing and Sales 

We collect personal data through: 
- Website forms (www.mavatar.com) 
- Newsletter subscriptions 
- Social media interactions (e.g., LinkedIn) 
- Direct communication via email or phone 

Types of data collected: 
- Name 
- Email address 
- Phone number 
- Company name 
- Job title 
- IP address 
- Marketing preferences 

3.2 Product Usage 

When using the Mavatar product, we only collect: 
- Email address 
- Login credentials 
These are used solely for: 
- Access control 
- Usage tracking 
- Security and functionality 

3.3 Support 

When contacting our support team, we may process: 
- Email address 
- Login information 
- Technical logs and metadata 
- Support-related communications 

4.1 Marketing and Sales 

Purposes: 
- Sending newsletters and promotional materials 
- Event invitations 
- Communicating about our services 
- Analyzing engagement and behavior 
Legal basis: Legitimate interest and consent 

4.2 Product Usage 

Purposes: 
- Providing and maintaining access to the product 
- Ensuring functionality and security 
- Monitoring usage for operational purposes 
Legal basis: Contractual necessity and legitimate interest 

4.3 Support 

Purposes: 
- Troubleshooting and technical assistance 
- Communicating with users 
- Analyzing and resolving issues 
Legal basis: Contractual necessity and legitimate interest

We retain personal data: 
- Marketing: up to 12 months after last interaction
- Product usage: for the duration of the contract
- Support: as long as necessary to resolve the issue

We may share personal data with:
- CRM and email service providers
- Analytics and automation platforms
- IT and support service providers

If personal data is transferred outside the EU/EEA, we ensure appropriate safeguards such as: 
- Standard Contractual Clauses (SCCs) 
- Other approved mechanisms under GDPR 

You have the right to: 
- Access your personal data 
- Rectify inaccurate data 
- Request deletion 
- Object to processing 
- Request data portability 
- Withdraw consent 
To exercise your rights, contact: finance@mavatar.com 
We will respond within 45 calendar days. In complex cases, we may extend this period by an additional 45 days with prior notice. 

We implement technical and organizational measures to protect your data, including: 
- Encryption 
- Access controls 
- Security audits 
- Staff training 

Our services are not intended for children under 16. We do not knowingly collect data from children without parental consent. 

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.